Brian
Freitas


Copywriter


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CONTEXT





As cannabis became legal in Canada, FIGR created a naming system based on specific numbers. The unfortunate thing is, no one knew what these numbers were for.



Our GOAL





We simplified the naming system using "Go Sessions" and based the new naming convention on desired effects consumers look for in their cannabis and FIGR's tagline "Go Figure"


Plus, we got to design some sleek illustrations to match. So whether you wanted to take it easy, chill out, keep it steady, or more - there's a FIGR product for whatever you need.



FROM THIS...



TO THIS...



CREDITS





MIKE BUTLER



Lead Designer



KAREN OAKLEY



ACD - Copywriter



JEREMY LENZ



ACD - Art Director



FREYA MACISAAC



Art Director