The CDC recommends getting the HPV vaccine between the ages 9 - 11 years old in order to help protect children from certain HPV-related cancers. Despite the recommendation, parents avoid vaccinating their child because they think their child is still too young.

From awkward side hugs to B.O that'd make any parent say O.M.G, we created a campaign that celebrated this in-between phase in a child's life and turned these signs of growing up into reasons why parents should get their child vaccinated.